The Power of Your Personal Brand: Becoming The Woman You Want to Be

Yesterday I had the honor and privilege of speaking at the Massachusetts Conference for Women, the largest women’s conference in the United States. There were 13,000 women in attendance, and Elizabeth Gilbert led the charge as the keynote speaker. What. A. Day!

I spoke on a panel about personal branding, and how to have control over the way people perceive you at work. Many of the women in the audience were in corporate, and as I shared my story of transitioning from my corporate job at MTV into full-time entrepreneurship, it reminded me how critical it is to begin branding yourself through that transition to entrepreneurship right now…not just when you arrive at your dream job.

In fact, your personal brand travels with you through life no matter what you’re doing for work. It’s something that will evolve, and something that requires a daily commitment.

A few of my favorite tips for creating your personal brand involve doing what I call an “audit of your digital footprint” to see how you show up online. Do you have an old Twitter account you haven’t used since 2009? It’s time to delete that. Old photos on your Facebook of you doing shots in Cancun in 2011? Probably best to take those down. And on the flipside, what can you add to your online profiles to help the world see you in the way you want to be seen?

It’s also super important to think about how you want people to perceive you and ask yourself if you’re acting in alignment with that. Have you ever taken the time to write down your vision for your personal brand? Do you think about your personal brand when you wake up in the morning and get dressed? Or when you interact with someone at Starbucks? All of these things count.

Actively building my brand has been a 10-year journey and I feel like I am just getting started! There are key things you can do to ensure you’re putting your best foot forward in the world, and I am really excited to share all of those tips and strategies in my new masterclass, Passionistas Who Profit.

In this dynamic power program, we’ll dive into what it takes to slay your side hustle, leave your day job, and really make an impact as a female entrepreneur.

We kick off this coming Thursday, December 13. I have a few spots left and I would love to work with you! Check out all the details here. 

And if you can’t make the masterclass, check out my latest podcast episode where I share many of these tips + more. You can listen to episode 123 of Style Your Mind on iTunes or Stitcher, or here.

In the meantime you can catch me living my brand, one sip of champagne at at time!