SPRING CLEAN Your Business: 9 Ways to Reinvent Your Work, Increase Productivity, and LEVEL UP
Reinvention: the action or process through which something is changed so much that it appears to be entirely new.
Spring has sprung! And there is no better time to take stock of your business than right now. The holidays are behind us, we’re coming out of our winter slumber mode, yet we’re ahead of the deep summer stagnancy. I find that not only am I excited and invigorated by the fresh energy of Spring, but my audience and clients are as well. It seems like everyone is ready for something new.
I love using the vibrant energy of Spring to look for ways to refresh my work, reinvent myself, increase productivity, and ascend to the next level in my business. I’m sharing 9 powerful steps with you that I’ve created that you can use to “Spring Clean” your business. And we’re going to break this up into three sections to stay organized: 1) Personal Cleanup, 2) Goals + Vision Cleanup, 3) Operational Cleanup.
Personal Cleanup. This is the time to ask yourself some serious questions to get your mind and body aligned with the business woman you want to be. Ask yourself:
Am I happy with what I’m doing? I can’t tell you how many women I meet that are staying put in their business because they feel they should. Maybe they’ve invested money in products, or time building up a following, but deep down, they are miserable and they know their business is not right for them. Get honest about your work, and have the courage to start anew if needed. Your happiness should be your number 1 priority. If you are not being true to yourself, what’s the point?
Am I happy with my personal style? This is the perfect time for a wardrobe refresh. Toss any clothes that do not fit well, or align with the powerful business woman you want to be. Dress for the success you want. Do old yoga pants with a hole in the crotch represent the million-dollar earning CEO you see yourself as? Is it time to upgrade to a power purse so you can feel confident when showing up to networking events or meetings? Set aside a budget to shop for new items that match the energy of your goals and vision. Dressing well does not have to cost a fortune, either. Look for deals at consignment shops, or pair down your closet into a capsule wardrobe. Developing a signature style can help save you time and money. You can even check out my new collection of my personal luxury pre-owned items and unique finds, Curated By Cara for some ideas!
Where can I make healthy changes to my nutrition and fitness? Health is wealth. And the way we treat our bodies has a direct impact on our bottom line. Eat to nourish your body and mind, and make movement a priority. Get outside for walks in the fresh air, or try a new fitness class.
Goals + Vision Cleanup. This is the perfect season to get focused on the long-term vision for your business. What do you truly want? What goals excite you, and are you taking active steps to make them your reality? Follow these steps to get clear on your business vision and goal setting. Ask yourself:
Do I know where I’m headed? What does the future of my business look like? Visualizing your future is incredibly important. If you don’t know where you want to go, how can you take the steps to get there? Think about what success looks like to you. What would you love to achieve? Where do you see yourself this time next year?
Am I actively taking steps to head in that direction? It’s wonderful to dream, but without action, dreams remain in our imagination. Ask yourself if the things you are doing right now will get you to the place you see yourself next month, or next year. If you are spending your time on things in your business that do not feel good, it’s time to redirect.
Do I believe I am worthy of growth in my business? Do I feel worthy of success? This is a biggie! If there is something blocking you from believing that success is possible for you, you’ve got to figure it out. Did you grow up listening to your parents say negative things about “rich people,” so you feel guilty for desiring wealth? Did a school teacher once tell you that you weren’t a good writer, so now you’re terrified to start that blog?
If you need some assistance in any of these areas, consider enrolling in my new course, Style Your Mind for Success: The Masterclass. We kick off on April 30 and it’s bound to change the way you relate to yourself and your business. Please note: if you are enrolling in the course, make sure you are clicking that link via web browser, and not within the Instagram or Facebook app (some readers have reported an in-app issue with commerce links!) If you pull up a web browser on your phone or computer it should be fine.
Operational Cleanup. Spring is the ideal time to review your website, social media feeds, and newsletter to make sure all information is relevant.
Do a digital review. Check your website and make sure all links work correctly. Do you need to update your bio? What about your services? Are there typos anywhere?
Do a branding refresh. Do you need to update your branding? How do you feel about the vibe of your brand? Do the colors align with who you are as a woman? Do you love the fonts you’re using on social media? I recently switched from using a baby pink to a mauve, because I felt it was more representative of the woman I am becoming. I’m moving away from the cutesty, candy pink vibe to a more elevated look and feel, both personally and professionally. This small change has made a major impact on the way I feel about my business.
Review your pricing. Spring is a great time to check in on your pricing. Do you feel like you can raise your rates? Have you spent the past 6 months grinding and gaining more and more experience and client testimonials? Have your podcast or social media stats gone way up? Don’t be scared to recognize your growth and charge more for your services. Those who value you will be happy to pay you your worth!
If these tips resonated with you, be sure to check out episode 92 of the Style Your Mind for more on this topic.