How I Started My Podcast
I get SO many requests about how I started my podcast, what equipment I use, where and how I record my shows, so I thought I’d give you guys the scoop. I have always loved radio. My mom always listened to talk radio when I was growing up, and I remember loving the mystery of it all. To me, there’s just something so romantic about hearing someone’s voice on the air, with no visual to go along with it or be distracted by.
When I started my blog in 2008, I started getting invited on people’s radio shows as a guest. Throughout the years as I built my brand, I did a lot of radio interviews, as well as co-hosted many episodes of Ask Dr. Fritz, a New York City based show on WWRL-AM from 2011-2013. In 2016, I landed my own internet radio show I dubbed Slay Baby Radio, and hosted that for a couple of months. If you want to get real nostalgic, you can listen to those episodes here. As much as I loved doing Slay Baby Radio, it was live, and a lot of my listeners were missing out on the action. It was also only available for streaming in the U.S., and so many of my girls are global, so I knew I needed a larger and broader platform for my message.
I decided to launch my podcast, Style Your Mind, with absolutely no clue where to begin. I reached out to my friend and fellow entrepreneuress Angie Lee, host of Rich Bitch podcast (I’ve been a guest on her show a few times) and asked her if she knew anyone that could help me get set up. She introduced me to my producer, and within a week, I had recorded my first show.
THE TOOLS I USE
My recording program: I use Garage Band, which is a pretty basic audio software that comes on every Apple computer. Here’s a great tutorial on how to navigate the program for podcasting.
My microphone: I use the Blue Yeti USB Microphone in “whiteout” pictured above. You can get it here.
My microphone cover: I use this black windscreen over my mic to help with sound.
My syndication program: I use Libsyn to host and syndicate my show to iTunes and Stitcher. Once you record your files on Garage Band, you want to upload them to Libsyn so they can send the episodes to the appropriate podcast hosts (in my case, iTunes and Stitcher). Libsyn is the program you’ll use to edit your episode title and description. It’s pretty straightforward to use. You can watch this detailed YouTube video I found for you guys for a tutorial, and sign up and learn more about it here.
HOW I PRODUCE MY CONTENT
In terms of content, I try to be as consistent as possible, producing two shows a week on Mondays and Thursdays. I love giving my listeners something to look forward to. I keep my episodes short, usually around 20 minutes, because I’m aware that the women who listen to my show lead busy lives and often listen to me during their commutes to work, or when they can sneak away into the bath tub for some “Me Time.” I don’t feature many guests on my show, as my vision was never an interview-style podcast. I prefer to use Style Your Mind as another platform to share my message and allow my readers to connect with me in a more intimate way beyond my books. I hand-pick all my guests, and if you’ve probably noticed, they are women (or men) that I have had some sort of personal connection with. My episodes are typically topics that matter to me, personal stories, and Ask Me Anything episodes where listeners submit questions and I answer them on the air.
HOW I GET ADVERTISERS
I recently started incorporating sponsors into my show, because I wanted to be able to give women-owned businesses a place to share and promote their message, while also allowing me to keep the podcast as a primary focus in my business. The advertisers I bring on the show must be aligned with the core message of Style Your Mind, and must add value to my listeners. I worked in digital advertising at MTV Networks for 8 years, and worked with some of the biggest corporations out there like Cover Girl, Kraft, and Pepsi to name a few. Needless to say, I am pretty well-versed in what works, and what doesn’t when it comes to ads. I am a stickler for making sure the ads on Style Your Mind make sense for both my brand as well as the sponsor, and I do all the live reads myself for seamless show integration. If you’re interested in learning more or sponsoring 1 or more episodes, shoot me an email at Info@TheChampagneDiet.com and I will send you all the details!
I am so proud to say that Style Your Mind has already had over 1.5 million unique downloads since launching last year! We have about 250,000 women listening per month, and that number continues to grow. Never in my WILDEST dreams did I imagine this podcast would do so well. I am beyond grateful and humbled that you guys are loving it.
I hope this was helpful for you guys! Remember: this is all a learning process, even for me. Don’t let the idea of podcasting overwhelm you. Start, do your best, and get better as you go along. Just like everything in life. Always.
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