Hi gorgeous!

It’s a brand new week and another chance to truly become The Woman You Want to Be (get ready for more of that title…hint hint!) Have you ever noticed that something incredible clicks when we decide to upgrade our lives and intentionally choose the woman we want to be? When we step into our power and give ourselves the things we deserve?

Something major shifts within us when we decide to upgrade our lives. Whether it’s moving into a new home, or something as simple as refreshing your wardrobe, there is power in your personal upgrade When you invite better things into your life, you immediately shift. Everything feels elevated. Abundance begins to flow to you. The way you treat yourself is a conversation with the universe.

What areas of your life can be upgraded?

Do you need to refresh your makeup? We all have that old pressed powder that is does nothing for us any longer except make us break out.

Does your home need to be redecorated to support your success? Do you need to clear the clutter off your desk so you can be more focused?

Do you need a few key wardrobe staples to make you feel more confident for your next meeting?

Do you need to clean out your pantry and get rid of those snacks that keep you feeling low energy?

What areas of your business can be upgraded?

Do you need a professional photo shoot?

Does your website need updating?

All of these questions and so much more can be found inside Style Your Mind for Success, my workbook for female entrepreneurs, available now on Amazon (click here to grab yours!)

This excerpt, in particular, is taken from the chapter titled THE WOMAN YOU WANT TO BE (my personal favorite). Give it a whirl and let me know how this book changes you!

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Yesterday I had the honor and privilege of speaking at the Massachusetts Conference for Women, the largest women’s conference in the United States. There were 13,000 women in attendance, and Elizabeth Gilbert led the charge as the keynote speaker. What. A. Day!

I spoke on a panel about personal branding, and how to have control over the way people perceive you at work. Many of the women in the audience were in corporate, and as I shared my story of transitioning from my corporate job at MTV into full-time entrepreneurship, it reminded me how critical it is to begin branding yourself through that transition to entrepreneurship right now…not just when you arrive at your dream job.

In fact, your personal brand travels with you through life no matter what you’re doing for work. It’s something that will evolve, and something that requires a daily commitment.

A few of my favorite tips for creating your personal brand involve doing what I call an “audit of your digital footprint” to see how you show up online. Do you have an old Twitter account you haven’t used since 2009? It’s time to delete that. Old photos on your Facebook of you doing shots in Cancun in 2011? Probably best to take those down. And on the flipside, what can you add to your online profiles to help the world see you in the way you want to be seen?

It’s also super important to think about how you want people to perceive you and ask yourself if you’re acting in alignment with that. Have you ever taken the time to write down your vision for your personal brand? Do you think about your personal brand when you wake up in the morning and get dressed? Or when you interact with someone at Starbucks? All of these things count.

Actively building my brand has been a 10-year journey and I feel like I am just getting started! There are key things you can do to ensure you’re putting your best foot forward in the world, and I am really excited to share all of those tips and strategies in my new masterclass, Passionistas Who Profit.

In this dynamic power program, we’ll dive into what it takes to slay your side hustle, leave your day job, and really make an impact as a female entrepreneur.

We kick off this coming Thursday, December 13. I have a few spots left and I would love to work with you! Check out all the details here. 

And if you can’t make the masterclass, check out my latest podcast episode where I share many of these tips + more. You can listen to episode 123 of Style Your Mind on iTunes or Stitcher, or here.

In the meantime you can catch me living my brand, one sip of champagne at at time!

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Have you ever found yourself sitting in your cubicle, watching your IG stories, wondering how the hell all these girls get to do what they love every day? Have you ever wondered who these magical unicorns are that wake up without alarm clocks, get to travel around the world for their business (in first class, might I add), and actually pay their bills by pursuing their passion?

I get it. I’ve been there. Except for me it was Facebook groups because I’m kind of a dinosaur and IG stories didn’t exist back then. LOLz.

But I really do understand. As someone who eventually ditched her six-figure corporate career at MTV and turned her side hustle into a six-figure business within in it’s first year, I know a thing or two about turning your passion into profit. I took a blog and turned it into a self-published empire which led to a multiple six-figure double book deal, a successful coaching practice, a podcast with 4.5 million listeners in a little over a year, a fashion business, and more – and none of that happened by accident. I’d also like to underline the fact that I dropped out of college, was raised in a single-parent household with no money, and am the daughter of a drug addict. My secret to success has been claiming responsibility for my own life, never pointing fingers at anyone, and never looking back. You can learn more about my story in Episode 119 of Style Your Mind (click here to listen).

When I released my best selling book GIRL CODE in 2015, it felt like the flood gates opened and thousands of women wanted to know the answer to that burning question: How do I take my side hustle and make it my full-time career? I did it, with no special opportunities, no investors, no hand-outs, and no lucky breaks. And you can do it too.

I’ve decided to create the ultimate immersion experience for every woman who can’t bear the thought of spending one more year under those fluorescent lights of their corporate office. A 30-day bootcamp where I will share my best practices, top strategies, game-changing mindset shifts, and action steps for creating a path for yourself as a full-time entrepreneur.


In Passionistas Who Profit, we’ll meet LIVE for a total of 4 weekly live group coaching calls, hosted via Zoom chat, beginning Thursday December 13th at 7 PM ET. During these sessions, I will break down my best advice for setting yourself up in your side hustle and creating a solid action plan for leaving your 9-5. You will have the opportunity to ask me questions, bounce ideas off me, and chat with the other women in our community. I will share my exact revenue streams and how they evolved over the years, how I structure my business and my schedule, and help you do the same. You will receive assignments to put you on track for real planning and accountability, as well as a digital workbook for the experience.

In addition to our 4 calls, you will have access to a private Facebook community for members of Passionistas Who Profit only. You can use this group to network, keep each other accountable, share inspiration, and be inspired. When I was getting ready to leave MTV, the one thing that made me feel like it was possible was seeing other women who had done it, and were in the process of doing it. Community is everything when it comes to entrepreneurship, and I pride myself on creating the best communities within the industry. I will be in the group during our month-long immersion, sharing inspiration and answering questions.


Ready to do this? Here’s a recap of what’s included in Passionistas Who Profit:

– A 30-day group coaching experience to set you up for success and arm you with what it takes to slay your side hustle and leave your 9-5

– 4 LIVE group coaching calls (BONUS CALL JUST ADDED!) including live chat, Q&A, and sisterhood. Dates for our calls are Thursday December 13th, Thursday December 20th, and Thursday December 27th. The bonus call will happen on Thursday, January 3rd.

All calls will begin at 7 PM ET sharp and last approximately 60-90 minutes. Calls will be recorded and posted in the group for replay access

– A private, members-only Facebook group to network, stay accountable, and be inspired

– Access to me as your personal coach to help you navigate your side hustle and create an actionable plan to create your dream job


Space is limited to 10 women only and spots will be filled on a first come, first served basis.

The investment for this opportunity is $997. Click here to reserve your space.

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There’s so much talk about morning routines these days, it seems like if you aren’t waking up at 4:45 AM, triple cleansing your skin, and writing 27 pages in your journal, you’re failing at life. And as much as I’m all for living your best life, I have to inject myself into this conversation, because there is no one-size-fits-all approach to the way we start our day. What makes me feel good in the early hours of the day may be completely different than what works for you. And if I allow one more “expert” to shame us into thinking there is something wrong with waking up while the sun is out, I wouldn’t be able to live with myself. I know – I’m being a bit dramatic – but if you knew the amount of women who stress themselves sick over not meditating in the dark for an hour before rushing off to work, you’d understand my mission.

We live in a society that loves to stuff us all into boxes. “The early bird catches the worm!” has been burned into our exhausted brains for decades, and if you work a traditional job or you ever went to school a day in your life, you know that life really does begin before 8 AM. But what if you just aren’t hard-wired to catch worms the second your eyeballs open? What if your body physically needs to sleep in, or you just aren’t feeling those damn journaling exercises before you’ve had a few hours to assimilate into life again?

I’m here to tell you: it’s okay.

Let’s talk wake-up times, shall we? Research has proven that not every body can actually wake up at 5 am. Don’t believe me? Just read this article right here. Sleep schedules are super personal, so if you’ve been trying to force yourself to bed at 9 PM and get up before the sun to no avail, don’t panic. Many people fall into the sleep cycle of hitting the pillow by 11 PM and waking up at 7 AM. But a whopping 40% of the population does not naturally fit this schedule. If you’re one of those people who have tried it all but just can’t get to sleep before 1 AM, cut yourself some slack. You’re totally normal. Science says so! If you work a 9-5, this can be challenging (and I hope you like coffee), but if you’re fortunate enough to work from home, or run your own business, it’s time to stop setting the alarm and let your body do it’s thing. I have been waking up without an alarm…*gasp*…around 7 or 8 AM for years. Some days it’s earlier, some days it’s later. There is no schedule! And I still manage to be a successful, productive member of society. Shocking, I know. And let me tell you, I’ve never felt more energized. Our bodies are capable of a lot more than we think. Maybe it’s time we left them alone?

You can read countless articles, books, and collect strategies from the likes of Arianna Huffington and every other CEO under the sun about how to start your morning. Some women swear by 30 minutes of exercises before starting their work day. Others are fans of tackling emails or reading personal development books. I personally use my morning time for what I call, creative exploration. I catch up on articles on Coveteur, plan outfits on Pinterest, drink copious amounts of coffee, listen to jazz, write if I’m in the mood, and really just chill. I do spend some time in my journal, typically about 5-10 minutes to set my intentions for the day. Some mornings, I totally forget, or I’m just not feeling it. So I don’t do it. The important thing here is that I listen to what I need that day. Some mornings I do crave fresh air so after a few cups of coffee I’ll go out for a power walk. Other mornings, you can find me in my pajamas glued to my computer until 11 am. Bottom line is? I do what feels good.

No matter what your morning looks like, there is one thing most successful women do have in common: they are intentional with their time. They are taking control of their own lives and doing the things that energize them. We all know the saying, “You either run the day or the day runs you.” Try to run your morning. Whether it’s at 4:45 am or 10. And don’t get too caught up what everyone else is doing. There’s enough time for all that. You should be able to have a cup of coffee in peace. With, or without the sun.

Shop my favorite morning routine items below! From my favorite espresso maker, to my Louis Vuitton journal (pre-loved is the way to go!), to my fave beauty items, here are my go-to products that I wake up with:


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