What would it look like for you to completely embody the woman you secretly dream of being? How would it feel to have a crystal clear mission statement for your business? How would things change if you consistently attracted your dream clients? Who would you be if could let go of the fear of being judged?

Giving yourself permission to be yourself is a game-changer in life and in business. And being yourself is essentially what a personal brand is. Women who blaze their own trails have strong personal brands, and it flows effortlessly because they don’t hold back. They recognize the power in what makes them unique, they double down on their strengths, and they are proud to share themselves the world.

And as a result, they stand out in their industries, make more money, and experience more fun and flow in their business. And who wouldn’t want that?

Still, many women struggle with personal branding. They worry about what others think, they’re nervous to “promote” themselves, or they’re just unclear on who they are and where they’re going.

Your personal brand travels with you through life no matter what your career is. You have a personal brand as an entrepreneur, as a stay at home mom, as a corporate professional, or as a barista at Starbucks. Your brand is evident in the way you think, in the way you speak, in the way you dress, and in the way you make others feel. Your personal brand is the style in which you do life. It is your truest essence. It’s something that will evolve as you evolve. You have a personal brand whether or not you realize it, so you might as well take control of it. It’s time to get intentional about the way you show up in the world.

The world needs us, as women, now more than ever to step up and be powerful leaders. But we can’t do that if we’re stuck, afraid, insecure, or consumed with low vibe behaviors.

I’m thrilled to announce that registration is now open for The Sparkle Factor, my one and only live training and coaching program for 2019.


The Sparkle Factor: A Personal Branding, Confidence, and Empowerment Workshop for Women Entrepreneurs

In this 30-day live group coaching and training experience, I’ll help you identify or reinvent your personal brand, and gain the confidence and clarity to get out there and fearlessly share it with the world.


What you’ll learn:
  • How to define your personal brand or reinvent your current one
  • My formula for creating your own personal power statement
  • Why its necessary to create a vision for the future and start aligning your actions with that vision now
  • My top tips for establishing authority in your industry through your personal brand
  • The power of ideal client attraction through personal branding
  • How to conduct a personal brand audit
  • How to effortlessly flow from one business to the next while maintaining your personal brand
  • The confidence hacks and mindset shifts necessary to elevate into the woman you want to be


What you’ll get:
  • 4 LIVE group video trainings with Cara, with replay links to keep forever (if you can’t make the live call, you’ll be able to watch the replay the next day)
  • Live coaching and Q&A during each training session. You’ll get to ask me anything about your business, and get my immediate feedback
  • Weekly assignments and worksheets to help you put these concepts into action
  • A private Facebook group to meet your fellow Sparklers and discuss the workshop topics, and ask Cara questions


Live training schedule:

Wednesday November 6th – 7 PM ET
Wednesday November 13th – 7 PM ET
Wednesday November 20th – 7 PM ET
Wednesday November 27th – 7 PM ET


Who this is for:

The woman who is done playing small and is ready to proudly share herself and her work with the world

The woman who is ready to finally create a strong personal brand, or reinvent her current one

The woman who knows her next level is waiting for her, but needs the support and strategy to fully step into her power

The woman who is hungry for knowledge and has the discipline to implement the lessons into her work

The woman craving a community of like-minded sisters who are on the same mission to embody their best selves

The woman who wants to eliminate the desire to compare herself to others by fully embracing her unique powers


2020 will be here in the blink of an eye. A new decade is upon us and another chance to level up like never before. We can’t get there if we aren’t clear on who we are, and what we want. I’d love to support you in determining both.


Please note: I’m taking a limited number of women into this group, due to the high-touch nature of this experience. VIP early access enrollment is highly encouraged.

Sign up below to take advantage of early registration and sign up before anyone else!





Q) Do I need to be at a certain level in my business to take this course?
A) No! All levels welcome. Whether you’re just about to launch your biz, stepping into your first job, or a seasoned pro who needs a boost, this experience will benefit you.

Q) Do I need to own my own business to benefit from this course?
A) Not at all. These lessons apply to women of all backgrounds and industries: whether you’re in the corporate space, a network marketing professional, an entrepreneur, a college student, or working within a small business, you’ll learn incredible skills and techniques you can apply to any area of your life.

Q) Do I need to be able to be on each call to get the most out of this?
A) Nope! You will receive replay links to these trainings and can watch them at any time. You’ll also have the Facebook group to ask me questions!

Q) How long will the Facebook group access last?
A) The group will remain open indefinitely, but Cara will be active in the group during the 4 weeks of this round of the course.


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I don’t know about you, but I have spent a lot of time thinking about my past. Ruminating over situations where I could have done things differently, obsessing over why I didn’t do things sooner, wishing I could have said something different. And do you know where that’s gotten me? Absolutely nowhere.

I love the mantra, “Control the controllable” because it reminds me that worrying about the past, or things no longer in our hands, is a big fat waste of time. Right now, I want you to promise me that you will stop focusing on what’s behind you, and instead, use that beautiful energy to create the future you want.

Every single thing you do today is weaving you into the woman you want to be tomorrow.

Every single thought you think is shaping your future self. Every single action you take is setting up the world around you to either support you, or sabotage you. You have complete control over the way you want your next chapter to look. Of course, we can’t control all things, but we can control who we are, and how we handle them.

Here’s a great exercise you can do right now to get busy serving your future, not your past. Grab a notebook and answer the following questions:

Who is the woman I want to be?

What are the goals I’d love to accomplish within the next 3-6 months?

What are the habits that have held me back in the past?

What are the new habits that can help move me forward?

What can I let go of?

What can I be excited about?

Create a personal power mantra to remind yourself of who you are becoming.

I hope these questions help you realize that you are beautiful, whole, and deserving of an amazing life. Your past is gone, your mistakes are simply experiences, and your future is waiting for you. What’s done is done, but the good news is, you get to write your next chapter in a way that serves you. It’s time to pick up that pen.


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I joke around all the time that Anna Wintour is my secret mentor. But truthfully, she is! Although I’ve never met her, I have read countless interviews with her and followed her career closely since I was in my 20’s. Whenever I need a little pick me up, I find one of her quotes and use it to help drive me forward.

Anna Wintour, editor-in-chief of Vogue magazine, has quite a reputation. Though she’s often perceived as tough and cold (it has long been cited that she was the inspiration for The Devil Wears Prada, a book-turned-movie written by her former personal assistant), she is actually one of the most successful business women in history, and we can learn a lot from her. Wintour began her career in fashion journalism at two British magazines, then moved to the US where she worked for New York and House & Garden. She went back to London to become the editor-in-chief of British Vogue in 1985, then took on the US franchise of the magazine, reportedly breathing new life into what many saw as a dying publication. She has been the editor-in-chief of Vogue since 1988. Forbes has called her “The most powerful woman in media and entertainment” and there is no doubt she has made a significant impact on the world.

I thought it would be fun to share a round-up of some of her most inspiring career advice. Whether you’re a boss babe building your empire, or you’re climbing the corporate ladder, let Miss Wintour’s wisdom push you closer to your goals and remind you of your inner power.

On honing your vision. “Just be true to yourself, and listen as much as one is able to to other people whose opinions you respect and look up to but in the end it has to come from you. You can’t really worry too much by looking to the left and the right about what the competition is doing or what other people in your field are doing. It has to be a true vision.”

On trusting your gut. “In the end I do respond to my own instincts. Sometimes they’re successful, and obviously sometimes they’re not. But you have to, I think, remain true to what you believe in.”

On risk taking. “It’s very important to take risks. I think that research is very important, but in the end you have to work from your instinct and feeling and take those risks and be fearless. When I hear a company is being run by a team, my heart sinks, because you need to have that leader with a vision and heart that can move things forward.”

On personal image. “It’s very important to me that I look good when I go out publicly. I like looking at my clothes rack in the morning and deciding what to pick out. I enjoy fashion.”

On setbacks and failures. “Everyone should get sacked at least once. It forces you to look at yourself. It is important to have setbacks because that is the reality of life. Perfection doesn’t exist.”

On being decisive. “I think possibly what people working for one hate the most is indecision. Even if I’m completely unsure, I’ll pretend I know exactly what I’m talking about and make a decision. The most important thing I can do is try and make myself very clearly understood.”

I don’t know about you, but these pearls of wisdom make me want to get out there and get to work. I hope they inspired you the way they inspire me!






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I want you to think about a dream you have that feels a little too big for you right now. For example, while I was waiting for a publisher to pick up my book, I didn’t feel like an author. I thought being chosen would give me that feeling. I didn’t even realize I had the ability to crown myself as an author all along. Nobody had more power to give myself that title, than myself. I talk a lot about the importance of choosing yourself in business. But before you can be fully comfortable choosing yourself, we need to work on banishing the limiting beliefs that may be holding you back.

Let’s start by breaking down some of the limiting beliefs that hold us back.

I’m not good enough. In my experience, this is the number one reason women hold themselves back. They’re convinced that they aren’t good enough, fit enough, smart enough, or skilled enough to do what they want to do. The truth is, there are people out there with less talent, and less experience than you, crushing it. Why? Because they decided to start. You get better as time goes on. Acquire the basic skills you need to get started on your path with some level of confidence, and then let go of the “perfectionist mindset” and get to work.

It’s not the right time. Zig Ziglar once said, “If you wait for all the lights to turn green, you’ll never leave your driveway.” There is never a “perfect” time to begin any new adventure. You become more and more equipped for the journey while you’re on it. That’s where you pick up speed. If I had waited until I felt the time was “right” to self-publish, I would not be here today, writing my 9th book. If I had waited for permission from a publisher to write my book, I’d never have written anything at all. Whenever I tell someone I’ve already published 8 books, I’m met with an audible gasp and a “OMG! How did you do that?” I started. That’s it. Simply put – I did the work. The best way to dismantle the belief that it’s “not the right time” is to set a goal with a timeline for yourself. For example, “I will start promoting my new business by X date” – and then stick to it. Hold yourself accountable to your goal and know that there will never be a better time than right now.

What if I fail? I want you to think about a woman out there who is killing it right now in her business – someone who inspires you daily. Imagine if she never got started because she was afraid she might fail? My dear friend Noa often reminds me to stop thinking thoughts that scare me. We can choose to focus on all the things that can go wrong, but what if we started to imagine everything that could go right? Life changes when we let optimism rule.I  was chatting with one of the riders in my spin class the other day. She’s a comedian and she really wants to write a book about her life. I asked her what’s stopping her, and she said she keeps asking herself, “Who am I to write a book?” I asked her if she had stories to tell. She said yes. Then I told her, “Great! You’re an author. Now start writing.”

The fastest way to plow through self-doubt is with action. When I struggled with writer’s block, I sat down at the computer every day and wrote anyway – even if it sucked and I wound up re-writing it all. When I worried if my best work was in my past, I moved forward regardless and kept creating new work. Despite my fears, I am an author. I crowned myself years ago, and I remind myself of my power daily.

What is one action step you can take today to get closer to your dreams? How can you start to move forward? Who would you be if you took those steps?

Remember: nobody holds the power to grant you permission to create the world you want for yourself. Nobody is coming to save you, to crown you, or to push you toward it all.
It’s on you babe. That’s probably the most overwhelming, but liberating fact of them all.

Now get to work.

With love and movement,


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